What I do
SpaceXSI formed when X merged with xAI and was acquired by SpaceX. It runs a flat org, so I work closely with ads engineering, data, product, sales, finance, and design. Scope, results, and how I use AI →
Experience
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SpaceXSI (formerly X) · Head of B2B Growth MarketingB2B lifecycle, paid media, the global B2B site, and attribution. Scope and results →
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Zollpa / RoboSquad · CEOLed a team of 15 on a $1.6M budget.
- We shipped the MVP in 3 months and hit revenue goals in 8.
- Cost per install from $11 to under $2; D28 retention from 2% to 19%.
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Priceline · Senior Manager, Marketing & AnalyticsPart of the team running a $100M+ SEM budget and 400+ A/B tests a year.
- A/B testing drove $500M in bottom-line growth.
- ML personalization reached 30M+ users and lifted conversions 65%.
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Wrank · Founder & CEOBootstrapped a user-generated sports app to 20K+ users.
- Coverage from ESPN, Bleacher Report, and USA Today.
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Paloma Partners · Portfolio ManagerFinance and analytics.
Education
- University of Michigan · MBA
- Brigham Young University · BS, Engineering; Minor, Mathematics
Writing
Growth at scale is a system, not a campaign
Durable B2B growth comes from teams that don’t report to you pulling the same way.
Read → Marketing Analytics ·Own the attribution layer
Owning the measurement changes what you can steer.
Read → AI & Leverage ·Lean isn’t a limitation. It’s leverage.
From losing Fridays to email at Priceline to working with AI agents today.
Read →Skills
Lifecycle & marketing ops
Eloqua, Iterable, marketing and transactional email, lead management, forms, segmentation
Web, content & localization
2,000+ page global B2B site, AEM to Sanity migration, global messaging and creative, localization in 10+ languages
Paid media & platforms
Google, Meta, LinkedIn, Reddit, Microsoft, Taboola, Shopify; SEM, video, programmatic, outbound
Measurement & experimentation
GA and GTM, pixels, Conversions API, attribution models, A/B testing, SQL, BigQuery, ML personalization, exec dashboards
Get in touch
Email is the best way to reach me.
Resume available on request.